BORDEN SHOOK designs many unique and one-of-a-kind pieces of jewelry.

His designs have influenced the American jewelry industry for more than thirty years.

Mr. SHOOK has a background in art, international culture, and has traveled around the world. He has done business in Poland, Vietnam, Cambodia, Mexico, Venezuela, Chile, Portugal, Belgium, and China. Mr. SHOOK spent many years living in China.

He is a second generation fine jewelry designer. His father was a famous jewelry designer who worked at: Ruser’s Jewels Beverly Hills, Van Cleef Arpels, and many other fine jewelry companies.

Best known as the design creator of the iconic Nugget-Style jewelry, and as the original designer he owns the copyright to this art. Borden Shook’s work is a fixture in American design.  For over four decades, he has been at the forefront of art, fashion, and jewelry, establishing himself as an inimitable artist capable of creating inspiring works in any medium.  Borden continues to embrace his inquisitive nature, pushing boundaries and creating new designs that are as vital as any of his previous works.


New design, the FUTURE Ring! by BORDEN © copyright 2020 all rights reserved

Men’s and Women’s sizes

Available in 14k, 18k, Sterling Silver, Steel, Brass gold-plated


Contact me to order this ring.

White gold or Sterling Silver


“Seven Energies”™

Hi there!

Do you need a little positive energy in your life?

If so, you’re in luck. We’ve got just the thing.

Here is a beautiful new collection by Bill Borden Shook. It is called “Seven Energies“™.

You can choose an energy for each day according to what you feel will help you. Each pendant has a special word of energy on the back, and on the front there is a gemstone representing that energy.

Available in gold or gold-plated

The gemstones and related energies are: (Diamond = Thoughtful). (Ruby = Strength). (Amethyst = Intelligent). (Sapphire = Hope). (Emerald = Love). (Black Onyx = Rewards). (Yellow Topaz = Energy).

Contact us today, using the email form below, to pre-order your lucky pendant.

We will get back in touch with you as soon as they are available.




The Original Nugget Ring. This is the original design by Bill Borden Shook in the 1970’s. It is one of the best selling jewelry designs in America for more than 40 years. It is still being sold by the most famous jewelry stores in the United States, including Kays, Macy’s, WalMart, Kohls, Daniel’s, Zales, and many more:

© Bill Borden Shook

The Iconic Nugget Style Ring

This timeless ring has decorated the fingers of presidents, movie stars, and everyday people for decades. But what about the Nugget Ring gives it such a long lasting appeal? The key is a mixture of innovation and inspiration.

When Bill Shook first designed the Nugget Style ring in the 1970’s, he never imagined how popular it would become. A second generation jeweler living in Los Angeles, Bill mastered his craft at an early age and became known as a go to jeweler for celebrities. He spent years immersed in the LA counter culture, attempting to capture the spirit of the times through his designs. After endless hours of experimentation, the Nugget design came to him in a sudden flash of inspiration.

“I wanted to make something natural, earth-like, and powerful,” Shook recalls. By soldering together asymmetrical wax rods, he was able to achieve his goal to remarkable effect. Nearly every jewelry store he introduced the design to made him an offer on the spot. Custom orders came flooding in. Before long, the Nugget Style was one of the most popular accessories in the city.

In the ensuing years, the Nugget Style ring went global. Everyone from counter culture celebrities to government leaders could be seen sporting the now iconic design. Imitations were inevitable, but no one was ever able to top Shook’s original design.

Reinventing a Classic

Never content to rest on his previous accomplishments, Shook spent years tinkering with the original design, making tiny adjustments to keep it aligned with modern times. In 2019, he came up with a radical reinvention of the design, which he dubbed The Future Ring.

“The Future Ring” represents the temperament and strength of modern women and men,” Shook explains. It’s easy to see what he means. The future ring retains the classic qualities of his original design, but the look and feel is something entirely new.

The Future ring is a bold, androgynous statement of purpose. It can be worn as an engagement ring, a wedding ring, a casual accessory, or an eye catching accent piece. This elegant reinvention of a classic is a worthy continuation of the Nugget Style tradition. On its own, it stands as yet another iconic creation from one of America’s premier artists.


New Nugget Ring design 2019, © Borden Shook:





Love is Forever! pendant, © BORDEN SHOOK 2018.

Shop Here

Some of the celebrities who have worn jewelry designed by BORDEN are: Pat Nixon, Nancy Reagan, Loretta Young (Academy Award Winner), Elvis, Charles Simmons (Grammy Judge and award winning singer/songwriter) Frank Sinatra, Ava Gabor, Nichelle Nichols (Star Trek), Anthony Lawrence (Producer of several TV series), Jean Nidetch (Founder of Weight Watchers), The Mills Brothers, Jerry Lewis, and many others.   Chances are you are neighbors with someone who wears jewelry based on BORDEN’S original nugget design, The Nugget Ring, and the key design elements are often copied and made into bracelets, pendants, and watchbands.  

BORDEN always makes jewelry look alive, with energy and feeling, and uses ideas from; plants, flowers, rocks, animals, symbols.

You have seen jewelry all over the USA based on his original nugget ring design. This was first created by BILL BORDEN SHOOK, and the design was made in rings, bracelets, watches, etc. Millions of jewelry items have been sold throughout the USA based on SHOOK’s original design. It is one of the most influential fashion designs in the past 40 years. Here are some examples of the Nugget Ring sold in various stores around the world: (Zales, Walmart, Kohls, Daniel’s, Kays, Amazon)


This famous jewelry design family in Beverly Hills started their jewelry design business in 1949, two years after Bill Jr was born.

SHOOK Jewelry Design History


Borden Shook Sr began designing jewelry in 1949, and was a designer manager and salesman for several of the most famous jewelry companies in the United States. He worked in Beverly Hills, Los Angeles, and Las Vegas, at such famous jewelry stores as: Rusers, Van Cleef & Arpels, Cy Sandlor et Cie, Ina’s, Deluca’s, Thunderbird Jewels. His designs influenced the jewelry industry throughout the United States for many years.

His son, Borden Shook Jr, began training and learning jewelry design and manufacturing from his father when he was eleven years old. By the age of 21 Borden established a jewelry factory in Beverly Hills and began manufacturing jewelry for many leading international jewelry manufacturers and distributors.

At 35 years old he had already opened six retail jewelry stores in: Beverly Hills and Palm Springs and Santa Barbara, and he continued manufacturing. His designs have been sold at famous jewelers such as: Van Cleef & Arpels, Deluca’s, Marvin Himes, International Gem and Pearl, Pacific Gem Cutters, Boyajian, Zales, Slavicks, Kays, Daniels, WalMart, Kohls, Bailey Banks & Biddle, Thunderbird Jewels, and can be found on Amazon, Etsy, and many others. The factory that Borden helped start in Beverly Hills is still open today, after more than 30 years of business, and does work for many of the Beverly Hills jewelry companies and has expanded into doing design and trade work for jewelers in other areas of the United States.

Together, Borden Shook Sr and Borden Shook Jr, have influenced the design of fine jewelry in the United States during the past 60 years. They have worked with famous clients from around the world, and have made jewelry with rare and unusual gemstones.

The list of famous people that Borden Shook Sr and Jr have made jewelry for include many movie stars government leaders and businessmen. Borden’s specialty is always to make something unique that can be treasured as a work of art, or a one of a kind collectors item, that can be worn and enjoyed as both an item of jewelry and as an investment.


How to purchase:  Let us know the kind of item you want.

When the availability of your item has been confirmed, you will be contacted to arrange shipment of your item.

For prices and questions contact us at: 

Beverly Hills, CA 90212

Kazanjian Jewelers with Bill Shook and Chinese buyer

Douglas Kazanjian, Kazanjian, and Bill Shook

Here are recent photos of Bill Borden Shook with his friends, Michael Kazanjian, and Douglas Kazanjian, and a Chinese jewelry buyer, in the office in Beverly Hills California. Kazanjian Jewelry company was founded in 1913 and is one of the oldest and most famous jewelry companies in the United States. Kazanjian currently owns the most famous red diamond in the world, over 5 carats, known as the “Kazanjian Red Diamond”. Bill’s father and Mr. Kazanjian’s father worked together in the jewelry business in the early days. 

Contents of this website  are copyright © Borden Shook 2019, all rights reserved

No part of this website or any of the items portrayed in its contents that are created by Borden Shook may be reproduced, copied, modified or adapted, without the prior written consent of the author.